Prepared meal manufacturer, Anglia Crown expands into the care market for the first time with their brand new meal solution; Crown Advantage
21 May 2014
Press Release
The next generation meal solution for care market from Anglia Crown
Anglia Crown's Crown Advantage is a new range of over 35, individual, prepared frozen meals. It is the first and only prepared meal for the UK healthcare sector, which has Smartpack, a unique removable base technology. Trialled in NHS hospitals, the meal solution was found to help increase patient satisfaction by 10% by addressing poor meal presentation which had been highlighted as an obstacle to patient or resident dining.
The exclusive technology within the Advantage packaging, enables each meal to be released directly through the base, onto a plate or bowl. No more turning upside down to release the meal or eating out of the plastic container. As each Crown Advantage meal is transferred directly through the base, it is presented exactly as it was originally designed, each and every time. The Smartpack base is completely removable in a few simple steps. The focus of Advantage is to combine a new packaging concept with producing good quality food, a balanced menu choice and helping recovery through healthy meals. The new frozen range has 39 main dish choices and enables caterers to provide a nutritionally balanced menu, whilst its exact portion size and control, helps to reduce wastage. The range comes in two sizes, standard and smaller appetite, resulting in patients and residents receiving a meal that is suitable for their individual needs. With catering budgets continuing to be squeezed, not all caterers are able to access the funding to operate a commercial kitchen on site, the Crown Advantage prepared meal concept is aimed at hospitals and care homes that have limited resources by providing unique packaging technology that helps to minimise dehydration, shrinkage and discoloration during the regeneration process.
ENDS
Media Contacts - for interviews, information or high-resolution images
Open Door PR. Gail Walker. E: gail@opendoorpr.co.uk M: 07940 768 044. T: 020 8265 3256
Editors Notes
Crown Advantage with Smartpack technology, launches April 2014
The removable base packaging from Anglia Crown is by Torus Pak. Anglia Crown is one of the leading manufacturers and distributors of chilled and frozen meals to the healthcare sector offering a nationwide service throughout the UK. It is part of the Bakkavor group.
