1 June 2020

Launching this week, The Uncommon – the UK’s first and only producer of English sparkling wine in a can – unveils its first-ever range of English wine spritzers, as well as its 2019 vintage of bubbly wines.

Building on the success of their 2018 vintage that sold out in just 10 months, entrepreneurs Henry Connell and Alex Thraves of The Uncommon have added two new delightfully light creations to their line up - Alfie, an English White Wine Spritzer, and Peggy, an English Rosé Wine Spritzer.

Initially launching in Selfridges, the brand-new duo of botanical wine spritzers are dry, light and made using carefully selected English botanical extracts, which celebrate rather than mask the notes in each wine. With a lower ABV of 5.5% and just 83 calories per can, they’re a great-tasting, lighter alternative and the first of its kind in the growing RTD market.

The 2019 bubbly wines, Gerald and Eleanor, will launch more widely in Selfridges, Waitrose and M&S – a major new listing for the brand. Using high-quality, hand-harvested grapes from vineyards in Hampshire, Surrey and Kent, the 2019 vintages have benefitted from a cooler growing season and, as a result, are more refreshing, more aromatic and even fruitier than their 2018 predecessors. Both varieties are vegan and low in sugar.

Shaking off uptight attitudes and conventional rules about wine, The Uncommon aims to pave the way for a new wine era, with locally grown, sustainably made English sparkling wines – designed to thrive in cans!

The Uncommon is the fastest-growing English wine maker and aims to be the most sustainable wine brand in the UK, having doubled production to over 200,000 cans in year 3 and planted an additional 10 hectares of vines in Kent, as it continues to support English farmers. Each stage of production is now carried out in the UK, with a carbon-positive canning process, no single use materials in sight, and multipacks made from upcycled, recycled and/or recyclable materials. The sleek, single-serve, aluminium cans are also infinitely recyclable and lightweight, delivering a carbon footprint that’s 80% lighter than glass.

Henry Connell, co-founder of The Uncommon said: “The UK wine industry is booming, with a record 13M bottles produced in 2019 and no sign of this trajectory slowing down. With people choosing to shop more locally and England now the most exciting region in the sparkling wine world, there’s never been a better time to break tradition for the better and champion the produce on our very doorstep.

We’re seeing a real appetite for low-calorie wines that don’t compromise on taste and believe our new range of spritzers delivers on both. Our aim is to build on the success of last year and see our premium, fun and sustainable RTD products on even more supermarket shelves.“

With a unique and eye-catching design, the brand has won a number of awards for its packaging design1. Dreamt up by co-founder Alex Thraves, a graphic designer of 15 years, The Uncommon continues its work with up-and-coming artists to tap into and create unusual worlds for consumers to explore.

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