PHROOTI Relaunches With New Format & Flavours

10 August 2017

PHROOTI Relaunches With New Format & Flavours

With new investment under its belt and a refocused marketing strategy, real-fruit infused water brand, PHROOTI, is set to relaunch this month.

Driven by a fresh injection of cash, customer feedback and consumer trials the very low sugar soft drink brand (only 1.4g natural sugar per 100ml) has revamped its packaging, introduced new flavours and a larger format as it rolls out its drinks to thirsty consumers across the country.

Available to retailers, cafes, restaurants and hospitality, the new PHROOTI 330ml glass bottles are a different shape to the original design, whilst the striking new labels really reflect the USP of the brand as an all-natural, no added sugar or sweetener drink that's the perfect, healthy thirst-quencher.

“Having secured greater investment for the business we've been able to act on customer feedback and take a fresh look at our products,” explains Jerome Jacob, founder of PHROOTI. “We've increased the size of the bottles, tweaked our recipe by adding more fruit to give a stronger taste and given our naturally very low sugar and totally unsweetened USP bigger billing on the label. We've also made changes to the flavours and added a third variant,” he adds.

From the beginning of July, the new 330ml bottles of PHROOTI will be available in three flavours: Raspberries & Strawberries, Blackcurrants & Blueberries and Apricots & Mangoes (RRP £1.99). PHROOTI is already sold through 40 outlets nationwide via distributor, Cotswold Fayre.

Paul Hargreaves, MD at Cotswold Fayre explains why he expects PHROOTI to fly off the shelf; “PHROOTI’s new real-fruit infused waters represent real innovation in the healthy drinks market and are definitely the most exciting product of 2017. We are delighted to be listing the brand and hope PHROOTI can help improve the nation’s health.”

“The response to PHROOTI so far has been excellent; people love the concept and the quality of the product,” continues Jerome. “Now we've refined our flavours, design and bottles we expect great things for the brand going forward, with more variants in the pipeline and a plastic bottle version coming very soon,” he adds.

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