Petainer helps build Rothhammer brand in the UK
Independent drinks business and leading importer of South American craft beer, Trilogy Beverage Brands, has chosen Petainer as its partner to help bring the Chilean craft beer brand Rothhammer to the UK for the first time. This is also the first time draught Chilean craft beer has been made available on tap in the UK and is meeting demand from South American bars and restaurants that want to offer customers a range of high quality authentic craft beers.
Trilogy selected Petainer to help with the complex logistics involved in bringing the beer from South America where it is brewed in Santiago before being shipped to the UK in Petainer’s one-way petainerKeg - a journey which takes six to eight weeks before the beer reaches the on trade. petainerKeg is an increasingly popular alternative to traditional steel kegs, offering significant total cost of ownership and supply chain benefits.
Commenting on the partnership, Darius Burrows, managing director of Trilogy Beverage Brands, said: “Due to the significant geographical challenges involved, we had to find a reliable partner who could provide technical support and also ensure the highest product quality in terms of taste and shelf-life. Petainer’s lower total cost of ownership has made it commercially viable to ship draught beer from Chile and introduce the Rothhammer brand to British consumers.”
Rothhammer is available to the trade on draught and in bottles on a national basis through the following wholesale partners: Matthew Clark Wholesale, LWC Drinks, Nectar Imports, Hills Prospect, Inverarity Morton, HB Clark, and Funky Beers.
Craig Pope, Sales Director at Petainer said: “We are delighted to work with Trilogy and provide the end-to-end support required to bring the exciting Rothhammer brand to market here in the UK. The growth of craft beer has been a huge opportunity for us, with petainerKeg helping to facilitate the growth of breweries around the world.”