The personal care packaging sector is forecast to reach almost $21.4 billion by 2014 and grow by 4.1% year on year, a new study has revealed.
The Future of Personal Care Packaging by Pira International looks at what will be shaping a sector that makes up nearly 3% of the global packaging industry by value. It covers products for bath and shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men’s grooming, oral care, skin care and sun care.
On-line purchase and delivery activities, user friendliness, the environment, cost and economic factors and the impact of global events, will help drive development.
The supply chain model is expected to evolve, with lot size reduction and compressed lead times becoming the norm in the aftermath of the global economic downturn.
Including electrics or electronics for multifunctionality, will boost new product development and sales, as in vibrating mascara brushes and razors, for example.
Refill packaging formats are emerging as the key contender to preserve natural resources, says Pira. They are lightweight, lower cost, difficult to break or damage and use less space when empty, before filling and after use. Environmental factors will lead to decisions to gain competitive advantage, reduce costs, and substitute with alternative, reusable and recyclable materials.
Global annual growth rates of around 5% will continue, driven by markets in South America, Middle East and Africa, Eastern Europe and Asia-Pacific with huge population sizes.
The mature regions of North America and Western Europe Growth are expected to remain relatively static at around1-2%.
From a materials perspective, rigid plastics packaging will continue to sell well over the forecast period. Glass and flexible packaging have the greatest potential for growth, with metal packaging value likely to remain static with little or no growth.
The use of plant-based material and the further adoption of lightweighting and ‘rightweighting’ processes is expected to spur demand for rigid plastics packaging.
