Flex says Dutch sales of pre-packed cheeses are falling, with purchasing increasingly driven by convenience and pack aesthetics. This led Cono to commission Flex to develop a new range of packaging, to replace its existing thermoformed packs, that would convey the quality and traditional pedigree of its cheeses.
The packs, a laminate of PET/PE/EVOH with a PE peel layer, are produced by Fresh Support in Zeewolde. Pack graphics are by Amsterdam's Proud Design.
