Designers using Pantone’s Matching System will have greater flexibility thanks to the X-Rite company’s launch of a new range of 336 colours in its Pantone Plus Series range.
Introduced in 2010, the Pantone Plus Series is the next generation of the Pantone Matching System – the standard for colour communication in the graphic arts market. The Plus Series provides an accurate way for designers to communicate and control colour throughout the entire design process.
All colour families have been extended to include a wider variety of values, saturation and undertones, from subtle pastels and reliable mid-tones to the intensity of deep tones, vivid brights and vital, nuanced neutrals.
“Designers consistently demand more colours to differentiate their work and stand out in a crowded marketplace,” says Giovanni Marra, director of corporate marketing at Pantone.
“We created the 336 New Colours with this in mind, expanding all colour ranges to offer designers greater creative freedom.”
Inspired by the Pantone Goe System, the New Colours add depth and breadth to the Plus Series Colour Library.
The Goe System represents important technical improvements in the area of ink film consistency and coatability, the company says, and these benefits have migrated to the 336 New Colours.
Formulated using consistent ink-film thicknesses, the 336 New Colours can be easily reproduced by printers worldwide. All 336 New Colours will be available in coated and uncoated formats and are printed on text-weight paper to match popular print specifications.
The 336 New Colours, coated and uncoated, are available immediately and can be purchased from the Pantone website and through Pantone resellers worldwide. The additional colours will be available as supplements for a limited time, so owners of previous publications can easily update their Guides.
Colour Bridge supplements featuring the 336 New Colours will be available in June, and all new orders for core Pantone publications will ship with the 336 New Colours supplements.
Pantone is a wholly owned subsidiary of X-Rite Inc, the global leader in colour science and technology. In April 2012 it was announced that the two companies were to be acquired by Danaher Corporation, owner of packaging workflow software provider Esko, in a $625m deal.
336 new colour shades in Pantone's Plus Series
