“Giving inner values new expression.” Not only is this what Nuremberg-based packaging specialist Rissmann has a responsibility to convey to its customers on a daily basis, but it is also the slogan being used to introduce its new brand identity. The previous identity, which has been used since the 90s, no longer suits the company after its transformation, which has taken place primarily in the last two years. Rissmann has been restructured and has a new owner, a new management team and a new mindset, and all this needs to be reflected in its external image as well as within the company.
The new brand identity, which the company designed itself, was revealed to fellow industry specialists for the first time at LUXE PACK, the trade show for luxury-item packaging held in Monaco in October. The new company logo and the modern design of the exhibition stand received great interest, as did the numerous innovative products that the company had developed specially for the show. The overwhelmingly positive response from existing customers and the many conversations with potential new customers confirmed that Rissmann’s chosen direction is the right one and have encouraged it to continue expanding its new profile as well as its innovative packaging solutions.