Produced by ASP from Mater-bi film the bags will, the company says, break down to carbon dioxide water and organic humus in industrial composting conditions. Their introduction coincides with a “fresh new look” for the bakery company’s packaging and the introduction of two new breads, Honey and Sunflower Bread and Spelt Bread. These new varieties are now on sale in compostable bags alongside the company’s existing Organic Rye, Organic Rye with Coriander and Organic Country breads.
“The compostable bags are a natural step for us,” says Lindsay Williams, Village Bakery Melmerby marketing manager. “Our entire range is organic and we’re working hard to make all our cardboard packaging recycled and recyclable, so are delighted to now have compostable bread bags. Our packaging is currently undergoing a revamp and while most of the products are already in the new packs, we wanted to have our compostable bags ready before changing the bread bags.
“The new packaging (designed by Cooper Design) clearly communicates our organic values and confirms the bags’ compostability, while retaining the windows so consumers can see the type of bread they are buying.”
The Village Bakery hopes to move 10 of its other breads into the new bags over the next year.
