Press Release - Design 30 July 2014
Opies Gets a Makeover
Classic pantry essentials brand Opies, has today announced it has had a big refresh as it launches redesigns on all its labels across the Opies range. The move will roll out from today and will be across all jars, including its famous Cocktail Cherries and Cocktail Onions, giving them a fresher more contemporary feel with the use of raw product imagery.
Opies, a family business established in 1880 has recently expanded its site in Sittingbourne, Kent and is currently in harvest season in the UK with its Pickled Walnuts, which are a major seller for the brand throughout Christmas and the winter months.
The decision to redesign the packs comes after a successful year for the brand and has been brought about to educate consumers as to the origin of the produce of the product. Opies prides itself on sourcing the best ingredients for its range, with its Stem Ginger being harvested in China and its Cocktail Gherkins in India.
With vibrant colours and the main ingredient on the label, each jar has a strong shelf presence to appeal to a consumer and bring clear consistency across the Opies range.
William Opie, MD of Bennett Opie, said "We feel that we have been heading in a new direction in the past year, and our new more modern labels reflect this. With the new Food Information regulations in place, we felt that we could not only update what we put on our labels to meet these standards, but also give the whole Opies range a fantastic refresh".
The new design will be across the full Opies range which includes; Cocktail Cherries, Cream of Coconut , Sliced Lemons, Cocktail Onions, Cocktails Gherkins, Cornichons and Onions, Pickled Walnuts, Picked Quails Eggs, Luxury Summer Berry Compote and Stem Ginger.
ENDS
For a full list of products please contact charlotte.joseph@spider-pr.com
For more information visit http://www.opiesfoods.com
For further information, samples, images please contact: Pippa Kent or Hattie Coulter at Spider PR on 0207 403 6900 or email Pippa.kent@spider-pr.com / Hattie.coulter@spider-pr.com
Opies is part of Bennett Opie Limited, a family established company in Sittingbourne Kent. For over a century Bennett Opie Limited have strived to create, produce and distribute high quality products for customers to appreciate and consumers to enjoy. Opies is the original brand from the business, which has expanded and now has a board range of partners in its family including; Linghams, Monin, The Garden of England Foods, Ferns, Clement Faugier, Barry Normans Pickled Onions, Coco Lopez, Aptunion Glace cherries and Aqua Riva www.bennettopie.com
