Oliver & Greg's announce fresh new look and feel for its wine range
Popular On Trade wine range, Oliver & Greg's, has announced a full brand refresh and packaging redesign for its range of much-loved world wines. The new design will communicate an enhanced warmth and personality in line with the charismatic, globetrotting nature behind the brand.
First developed in 2003, Oliver and Greg's is renowned for great value as well as a commitment to quality, and includes popular varietals from some of the world's legendary wine producing countries, including France, Australia and South Africa. The new design will also focus on the introduction of premium, quality cues, created to capture the essence of the brand.
Designed by Jones Knowles Ritchie, the new packaging stays true to Oliver & Greg's bold, clear style. Featuring a gold foil, embossed brand marque and thicker paper stocks, as well as a reshaped logo, the much-loved wine will now be available in a slimmer, more elegant bottle. The white wine offerings will also be presented in a clear flint bottle and the range includes a 75cl, a single serve 187ml bottle and a 20cl Prosecco offering.
Angela Ham, Customer Marketing Controller at C&C Brands, commented: "Established on the premise of demystifying the wine category, Oliver & Greg's provides a quality drinking experience, without pretentiousness or a complicated wine language. We believe that the new branding perfectly highlights the value and warmth of the range, while also capturing the unaffected, simple style that our drinkers have come to love."
The Oliver & Greg's range belongs to the C&C Brands' family of wines, which includes Odessa vodka & Squires London Dry Gin in its portfolio.
