Ocean Spray, the world’s leading cranberry juices, juice drinks and dried cranberries brand, has unveiled a fresh new look for its range of ambient juice drinks and introduced a brand new flavour variant, Cranberry & Apple, aimed at broadening consumer appeal of cranberry juice amongst UK consumers and reinvigorating the ambient category.
The new look, fun and contemporary packaging is designed to strongly communicate the refreshing taste of each variety, with specific emphasis on the quality ingredients in each carton and highlighting the health benefits more overtly on front of pack.
The new Ocean Spray Cranberry & Apple juice drink is a blend of crisp, clean-tasting cranberries and naturally sweet apple, resulting in a light and refreshing juice drink that is perfect for the whole family to enjoy.
Blended from the finest quality ingredients, this super tasty juice drink with natural sweetener is full of goodness and contains no artificial colours, flavours or preservatives.
The new cartons will land on shelves nationwide from November, with Ocean Spray Cranberry & Apple juice drink specifically launching into Tesco stores.
Comments Caroline Bethell, Managing Director for Europe, Middle East and Africa (EMEA) from Ocean Spray: “We know the key drivers for consumers buying ambient juices are taste, value and refreshment. So, we wanted to update our packaging to better reflect this and reintroduce shoppers to the unique taste of Ocean Spray cranberry juice drinks.
“Our new Cranberry & Apple juice drink blend is designed to appeal to a broader range of taste buds, offering differentiation and helping to grow category value.”
The humble cranberry is one of the most nutrient-dense fruits as well as being naturally low in sugar which appeals to consumers who are looking to reduce their sugar intake. Ocean Spray took the decision to reformulate some of its juices and juice drinks to include the natural sweetener Stevia, as consumers are wanting to make more natural choices. It is the only cranberry juice drink brand – whether branded or own label – available in major UK supermarkets that includes natural sweetener Stevia.
Ocean Spray’s authenticity comes from the fact that its cranberries are grown by a cooperative of cranberry farmers with more than 80 years of tradition and experience.