Glass container manufacture O-I helped Spumador to launch San Carlo Spinone premium mineral water brand in a new 70cl glass bottle aimed at Italy’s on-trade horeca (hotels, restaurants and catering) channel.
The innovation is thanks to the country’s recent relaxing of packaging capacity regulations. Using La 70 as the trademarked brandname highlights the novelty of the new bottle size in the Italian market, says O-I.
O-I design the bottle, which features a soaring conical shape with subtle shoulders for a smooth profile, heightened by a long neck, while the bottom of the bottle is ‘graceful and curving’.
The bottle’s label adds to its strong personality. The La 70 brand name stands out against the pearl-white background of the label, above which a wave-like pattern echoes the water inside. Colour adds a lively touch: burgundy red to denote still water and myrtle green for the sparkling variant.
The spring water, sourced in the Alps’ Tuf valley, is said to be rich in minerals, which the glass container protects up to the point of consumption, says O-I.
The company adds that La 70 bottles are returnable and can be used up to 30 times before being recycled to make new bottles of exactly the same quality.
Spumador’s marketing manager Fiorenza de Gennaro says: “By creating a new product for restaurants, we aim to strengthen the San Carlo Spinone brand, which is why we decided to create an innovative capacity and differently-shaped bottle, offering an exclusive product to the horeca channel.”
