M&H Plastics worked with Next Retail and contract filler Swallowfield to create the 50mm tube for Miss N Cleansing Body Wash.
It features a ‘life-like’ textured fabric patch produced using M&H’s new print technology that offers photo-realistic images printed directly onto tubes.
Printing was done in-house by M&H Plastics on a hybrid press which uses flexographic and silk screen processes.
A gold screw-on cap has a gold foil-blocked glitter effect to give the packaging an extra touch of luxury and instant stand out.
“Our aim was to create a unique design for this product which captured the unique brand essence of Miss N. M&H helped us meet this challenge and the result is a stunning finished product which will generate impulse purchase,” says Dave Smith of Next Retail.
