Weidenhammer Packaging Group has developed a new composite can with a hinged lid and integrated membrane seal for German chocolate milk powder Goody Cao.
On show at FachPack in Nuremberg at the end of September, Weidenhammer says the non-cylindrical composite can is safe, reliable and easy to open with one hand, and additional design options for the lid and membrane seal can give customers more space for brand marketing.
The newly developed hinged lid is said to be “more convenient”, offering “more options to ensure that the product stands out at the point of sale”, according to the company.
The hinged lid is firmly secured to the body of the can, so that when the consumer flips up the lid with their thumb, the lid itself remains attached to the can.
A sealed aluminium membrane beneath the lid protects the chocolate milk powder, and the consumer can easily pull the sealed membrane off the plastic edging without having to remove the lid from the composite can.
“Compared to refillable bag packs, the new packaging solution with hinged lid clearly enhances the product and makes it better than the cans used for competing products,” says Rolf Regelmann, the Weidenhammer executive in charge of sales.
“Our solution makes it possible to use the available packaging label space for branding and makes the product even more appealing.”
Founded in Hockenheim, Germany in 1955, the Weidenhammer Packaging Group has 12 production sites, over 1,000 employees and projected annual sales of €235 million in 2012, and is one of the world’s two leading suppliers of composite cans, composite drums and rigid plastic containers.
Weidenhammer's 2012 plastic packaging selection includes a new hinged lid with integrated membrane seal for German chocolate milk powder Goody Cao
