NEW VINTAGE DESIGN FOR SANLUCAR OPAL APPLE

12 January 2017


NEW VINTAGE DESIGN FOR SANLUCAR OPAL APPLE

Under the motto “Apple taste as it used to be”, the premium brand of fruit and vegetables SanLucar presents this winter its Opal apple in an attractive and new retro packaging.

The new packaging with 6 Opal apples is available in a limited edition. This variety is a natural crossing of Golden Delicious and Topaz. “Whoever tries this apple, does not want to try any other”, affirms Markus Bentele, apple grower of SanLucar. Together with the master growers, SanLucar cultivates its apples only in the regions that offer the best conditions for the growth of each variety.

The Opal apples come from the regions around Lake Constance and the Austrian area of Styria, where they thrive best in hillside locations. By optimal conditions and its special growing region, the Opal apple receives its premium quality.

The new packaging is only available in Germany and Austria.

Since Stephan Rötzer founded SanLucar in Valencia in 1993, the company has grown rapidly until today, with more than 2,500 employees worldwide and with its own production in Spain, Germany, Austria, South Africa, Tunisia and Ecuador.

The philosophy “Taste in harmony with man and nature” guides SanLucar activity: from the selection of varieties and the production areas, to the way the company presents its products at the point of sale.

This identity mark has led the brand SanLucar to become highly regarded in the European market, especially in Germany and Austria and that is how the company wants to present itself on new markets as the Asian market.

 



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