New twist on dispensing

25 October 2010


RPC Bramlage-Wiko’s standard range of airless dispensers now includes a new concept with an action designed for speed of delivery and offering enhanced marketing potential for personal care brands.

Twist Up works by turning the upper part of the container to reveal the dispensing head. As a result, the overall pack can mimic the appearance of a conventional overcapped dispenser to match product range branding while offering fast, convenient access to the product.

Modelled on RPC‘s slimline Magic SL pump system and developed with Beiersdorf, the dispenser offers consistent controlled dosing and hygienic application of lotions, creams and gels. In addition, the dispenser automatically closes in the ‘down’ position to protect contents.

The standard sizes are 20ml, 30ml and 50ml. Several decorative options include foil stamping of the twistable upper section.




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