Chesapeake is targeting the confectionery, drinks and healthcare sectors with a ‘unique’ paperboard concept that can give a ‘truly 3D quality to any pack’.
Impressions uses a specialist low energy process that makes it possible for paperboard to be formed into distinctive shapes.
It can create tactile bubbles on a tube, replicate the profile of a bottle or jar and produce a pod to hold a liquid or paste.
The development gives brand owners and manufacturers a further means to differentiate their brands, says Carol Hammond, head of R&D at Chesapeake: "It provides a tactile quality that is so positive you feel compelled to touch the pack.” Chesapeake has a lead supplier agreement to exclusively offer Impressions to its customers.
