Following the announcement of Starbucks $1 billion Sustainability Bond, Starbucks has joined WWF and the Ellen MacArthur Foundation as a principal member in a new programme – ReSource Plastic – to bring together some of the biggest names in business to join up plastic-waste commitments and use measurable ways to track progress.
The new hub seeks to help companies align their large-scale plastic commitments to the specific activities through the hub, which help further those commitments from aspiration to meaningful, measurable action. Six of the world’s leading companies, including Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, Tetra Pak and The Coca-Cola Company have signed on as Principal Members.
“ReSource is designed to identify the concrete changes that will make the biggest impacts in reducing a company’s plastic pollution footprint,” said Nik Sekhran, chief conservation officer, World Wildlife Fund. “To get closer to our goal of no plastic in nature will take nothing short of transforming the entire value chain. With ReSource, companies now have access to more advanced tools to maximise, measure and multiply their commitments to make this a reality.”