Madeyoulook Brand Consultants have re-branded and designed the packaging for Jeyes toilet care brand Bloo.
Brand design manager Nicky Sayers says "Research told us that Bloo gives you the satisfaction that your toilet will maintain a fresh, just cleaned look in-between your weekly clean. In response to this, we created a sparkly, squeaky clean iconic brand device, building in an invigorating water splash for a new, ownable Bloo kind of freshness. We brought the world of Bloo freshness to life using intense, vivid, fragrant colours, which achieve good standout in store”.
New varieties to the brand portfolio include Fresh Purple in-cistern blocks, a Limited Edition range of super-fragrance liquid toilet cleaners & toilet rim fresheners launching this season in Zingy Lime and Tangerine Twist and an easy-load solid rim that is easy to refill without having to touch the cage.
