The bottle visuals and branding of Grand Marnier’s Navan vanilla liqueur have been redesigned to enhance perception of the brand’s natural vanilla flavour and improve visibility on the back bar.
The redesigned one litre bottle retains the characteristic pot stlll shape, but now displays a more prominent product description, a striking vanilla flower with tendrils curling round the bottle and a more prominent Grand Marnier logo positioned closer to the Navan name. The product name is also more visible on the cap label.
Brand manager Ben Pick says: “The packaging of Navan is its number one advertising platform. We have evolved the presentation in order to overcome the issues of vanilla content, branding and visibility.”
