Boxes Prestige is producing high quality vibrantly-coloured cartons for Crabtree & Evelyn’s new Moroccan-inspired range, Nadira.
Inspired by the architecture and intricate textile designs of Morocco, in a “dazzling mix of fuchsia, turquoise and tangerine”, the Nadira design features a secret garden courtyard, a gently flowing fountain, flowers, hanging vines and birds.
Boxes Prestige business development manager Ray Grundy says: “We concentrated especially on producing extremely clean, bright colours for the maximum shelf impact. All of the range of carton constructions were printed with three special colours on the face for real vibrancy.” The cartons were matt varnished with spot gloss on the flower feature, which was also multi-level embossed, allowing each petal to be defined. The packs were reverse printed flood blue and sealed with a varnish.
