A search has begun by Mayr Melnhof Packaging for hidden creative talent among its staff, in an internal project called ‘Break the Frame - Think and Win’.
The first campaign in 2009 drew almost 100 ideas. The best of them were put before a panel of judges selected from across the company which produces cartonboard packaging for brands such as Kellogg’s.
The winners last year received prize money ranging from €1,000 to €5,000 and their designs were displayed at ProSweets Cologne 2010.
