MAYDAY FOR THE GREAT BRITISH REFRESHER
Leading design agency Mayday London has today unveiled a distinctive and memorable new brand identity and revitalised packaging design for Daymer Bay drinks - a range of naturally flavoured iced teas.
The new designs are launching in Waitrose in the UK this week and in retailers across the UK.
Mayday were tasked to give Daymer Bay a unique voice in the iced tea category that would give them strong standout and clear differentiation.
The new packaging designs capture the vitality of Daymer Bay with fruity, bright, beach inspired illustrations that shout refreshment, and a handcrafted logotype that gives the brand a laid back, easy surfer style.
They are designed to appeal to health conscious, active consumers, who care about what they eat and drink, but don't take life too seriously.
Mayday partner Roger Akroyd says :
'The 'English beach vibe' look and feel draws on the brand's Cornish origins and hints at the joy of the outdoor lifestyle and the pleasure of healthy refreshment. It's a fresh way to support the brand message of NO added sugar, NO artificial sweeteners and NO preservatives or additives.'
The new Mayday design will be rolled out across all packs, a new website, brand collateral and camper van distribution vehicles over the coming weeks.
