L'Oréal signs new exclusive license agreement with Image Metrics for new makeup services

L'Oréal Paris and Image Metrics are very proud to announce they have entered into a new phase of their partnership regarding the augmented reality app Makeup Genius.

Launched in 2014, to critical acclaim, Makeup Genius is a mirror that relies on innovative technology - developed by Image Metrics. With the support and strong expertise of L'Oréal Research and Innovation, Makeup Genius was a milestone to make our vision of connected beauty concrete. The app can monitor each user's unique facial features and allow virtual makeup to be applied in real-time on their face flawlessly.

As almost 20 million users worldwide have downloaded Makeup Genius to try on products and amazing looks and to help them make their choice before buying, L'Oréal Paris and Image Metrics have decided to go further by signing a new and exclusive partnership.

This partnership will enable the development of new features and the addition of new products & functionality to keep the instant "WOW" effect alive for women and users worldwide!

"Makeup Genius brings an obvious added value, a true utility to women giving them access to our large portfolio of products, trying them on, sharing them on their social networks and easily buying them. Entering this new era with Image Metrics will allow us to explore new possibilities and connect more than ever with consumers and offer them an easy, personalized and truly useful beauty e-routine." says Cyril Chapuy L'Oreal Paris Global President.

"The combination of Image Metrics world class augmented reality technology and L'Oreal's robust vision have brought a truly groundbreaking experience to consumers worldwide. We share a strategic perspective for what is possible and as we develop even more advanced augmented reality technology it will drive experiences that are increasingly immersive and stunningly real." says Ron Ryder, CEO of Image Metrics.

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