L'Oréal acquires Atelier Cologne
Founded by Sylvie Ganter and Christophe Cervasel, Atelier Cologne is a niche perfumery which was available in selected retailers and will now form part of L'Oréal's premiumbrand portfolio.
"Alternative perfumery is currently a high-growth segment. We are delighted to welcome the perfume House Atelier Cologne within L'Oréal Luxe. Thanks to its expertise in niche perfumery, this brand will perfectly complement the L'Oréal Luxe's brand portfolio which includes exclusive perfume collections from its biggest brands: Armani Privé, Le Vestiaire des parfums by Yves Saint Laurent, Maison Lancôme, Replica by Maison Margiela as well as the Ralph Lauren Collection," saidNicolas Hieronimus, President L'Oréal Selective Divisions.
Atelier Cologne creates and manufactures "Colognes Absolues" which are genuine pure perfumes blending citrus notes with the finest natural raw materials. Targeting women and men the range is also available in perfumed soaps, shower gels and body lotions as well as candles for the home. It is present in over 800 points of sale in 40 countries and on e-commerce sites. The brand has 6 stand-alone stores, with 3 in France, 2 in the United States and 1 in Hong Kong.
"Our encounter and love story led to the creation of Atelier Cologne. Today, another dream comes true as we join the L'Oréal Group with a shared ambition to reach new heights keeping the entrepreneurial spirit of our Maison. We are delighted to benefit from the Group's retail and digital expertise and L'Oréal Luxe's olfactory expertise to make the brand even more successful," said Sylvie Ganter and Christophe Cervasel, founders of Atelier Cologne.
