Suffolk's Gressingham Duck and Norwich's Naked Wines, are set to collaborate on a new and extensive on-pack promotion giving away cases of wine to 24 lucky purchasers.
The campaign, which will run in all major supermarkets and retailers from 23 September for two months, will feature on 400,000 packs of Gressingham Duck's fresh duck products in all major retailers.
Buyers need to look out for the special promotional stickered packs for a chance to win one of 24 cases of Naked Wines. “We are very excited to be running this on-pack campaign with Naked Wines,” says Rebecca Alderton, marketing manager at Gressingham Duck. “Not only is Naked Wines a fantastic local firm, but it fits perfectly with the Gressingham brand.
“We really hope customers new and old will be enticed to try our delicious duck over the next two months and that we'll see a strong uplift in sales and experimentation. We also expect it to drive traffic to our brand new website where we offer lots of tips on how to cook duck, as well as some delicious recipes,” adds Rebecca.
Gressingham Duck produces a range of products including fresh duck, its Bistro range of ready-to-cook duck dishes and its Aromatic Crispy Duck kits. They are available from Tesco, Sainsbury's, Waitrose and Morrisons.