The Lego Group has committed itself to a target of using only FSC-certified paper throughout its whole company by 2015.
The Danish company currently uses 85,000 tons of paper a year, and plans to begin introducing the Forest Stewardship Council-certified paper this year, replacing increasing quantities in the next two years.
The target will apply to all printed material, packaging, etc – including boxes, building instructions, brochures and in-store materials. At the same time, the Lego Group will impose the same requirement to use FSC-certified paper on its licensed partners.
“FSC is the most widely recognised initiative in the battle against deforestation,” says Jes Faltum, director Lego Sustainability Development. “One of the founders of FSC is Greenpeace – and the World Wide Fund for Nature (WWF) recommends FSC. Even critics of FSC acknowledge that FSC is the best certification option.”
FSC is an international, non-governmental, not-for-profit certification scheme for timber and paper. FSC neither manufactures nor sells products. The certification scheme guarantees that no more trees will be felled than the forest can manage to replenish. Animals and plant life are protected, and forestry employees receive training, safety equipment and a living wage.
