Boxes GH has teamed up with United Biscuits (UB) to redesign the packaging for the popular McVitie's Victoria biscuits selection pack.
UB decided to modernise its premium biscuit selection by replacing its small selection tin with a high quality 400g printed carton. To ensure a premium look the design was printed on 520 micron recycled board using six colours plus varnish.
Boxes says the cartons mean UB can offer a lower price to the customer while ensuring both the biscuits and packaging remain of her highest standard.
Assunta Faiello, brand manager for UB, says: “Cartons have come on in leaps and bounds in recent years and the print quality achievable through Boxes GH allowed us to move to a carton and maintain the integrity of the brand.”
