Label printer Label Apeel and packaging specialist Sherwood Press Group have formed a strategic alliance in a bid to offer their clients a more complete packaging and print service.
Sherwood will introduce Label Apeel and labels to its carton board packaging and greeting card customers, while Label Apeel will introduce Sherwood and carton board packaging to its customers.
With both UK-based companies already sharing several large clients, the relationship between the two businesses has developed over a number of years, but the new working partnership was sealed with a handshake at this year’s easyFairs Pack Tech Show at the Birmingham NEC, at the end of February.
Label Apeel managing director Stuart Kellock says the new relationship is not based on any specific financial incentive: “Working closer together just makes sense,” he says.
“We’ve got the same aspirations, processes and procedures; the same mindset.
“There’s great crossover with our services and it will mean we can work together to match colours and hit delivery dates.”
Sherwood Press Group CEO Jeremy Bacon adds: “Label Apeel is an excellent business that is at the forefront of flexographic and digital label printing.
We have identified a number of innovative products and business solutions that will be exciting to develop.”
