Procter & Gamble has selected Airspray instant foam dispensing technology for the fifth time in 18 months and, in doing so, it believes it has created a new consumer product and Airspray market segment category – the world's first instant-foam dishwashing liquid.
The Airspray one-touch pump used in the new foaming Fairy dishwashing liquid, to initially be distributed throughout the UK, is based around Airspray's water-resistant table top model, with an engine specially designed to handle surfactants.