It took a year for creator Molins ITCM to develop the bags to offer filter quality coffee where other attempts have failed as glorified tea bags.
"The bag acts like a disposable cafetiere," explains Simon Strothers, marketing manager of Molins ITCM. "Hot water is poured directly onto the fresh ground coffee and the double-chamber filter provides the maximum surface area for the coffee to infuse.
The result is a cup of coffee with the same flavour and quality as achieved with a cafetiere or a traditional filter, but without the mess and inconvenience."
The bags holding 7.5g of coffee, equivalent to an espresso, – are individually foil wrapped, priced at £1.79 per pack of 10.
Sainsbury has a six months exclusivity deal for its Premium Blend coffee and is considering rolling out Pour-Thru across more blends.
