INCPEN welcomes Litter Strategy
INCPEN welcomes the Litter Strategy for England and we hope it will stimulate a new approach to littering that will create a sense of community and civic pride so England really can be a country to be proud of.
Over the years we have seen many good local initiatives that try to prevent deliberate and careless littering and measures that target just some littered items. Unfortunately they have not been able to shift behaviour and there has been no government leadership.
Now, under the Strategy, we look forward to working with all stakeholders to produce a national programme that everyone can support and that tackles all litter.
Most local authorities do an excellent job of clearing up litter. But it is money they could use much better elsewhere.
INCPEN Director Jane Bickerstaffe says, “Bottles, cans and wrappers don’t litter themselves but it’s a bad advertisement for a brand to have its name literally in the gutter. That’s why INCPEN supports comprehensive anti-litter campaigns, commissions research and encourages the use of anti-litter messages.”
