Clarifoil has taken inspiration, not from a disco-era pop group, but from the four elements of nature for its latest lamination film for the luxury packaging markets.
Earth, Fire, Air and Water is a range of 20 special effects designed to fit with colours evocative of their respective elements.
Says Clarifoil commercial director Gordon Willins: "The new range takes full advantage of the flexibility of Clarifoil's production process and the modifications we can provide to gain special tactile and visual effects. Early indications are that designers are picking up on the theme."
Along with the cosmetics and perfumery markets, Clarifoil is aiming the new range at larger FMCG areas, with trials in progress.
