Impress impresses

11 February 2005


Dreistern-Konserven in Germany has launched a range of ready meals in printed 300g aluminium bowls with an Easy Peel closure from Impress.

Designed for consumers on the move, the bowls have been introduced to market just six months after the company's initial discussions with the metal packaging specialist.

Impress's Moëlan site in France produced the packs using existing seaming and sterilising systems with overpressure. High quality six-colour pre-distortion printing affords maximum shelf impact, while the closures, from Impress Cuxhaven, Germany, are also six-colour printed.

Launched under the Hot & Cool brand name, the six varieties can be microwaved or cooked in a saucepan, and are supplied with a plastic overclosure and fork for maximum convenience.

  



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