HANGAR DESIGN GROUP for Tenuta Sant’Anna: a wine branding project
Hangar Design Group has redesigned the product labelling and packaging of one of the most iconic Veneto’s wineries: Tenuta Sant’Anna. The creative team chose to develop for the labels a diamond-shaped symbol that was Tenuta Sant’Anna's historical logo, in a contemporary perspective, turning it into a stylised representation of the company’s vineyards. An element that is typical of the territory, showing a strong connection between tradition and history of this brand.
This new design lends a fresh and contemporary look to the company image: a communication renewal that emphasizes a commercial repositioning of the company. The new visual identity of Tenuta Sant’Anna is based on four principles: it is essential, light, elegant and refined at the same time, thanks to the interaction between the various fonts used and the clear graphic element, which reminds of vineyards’ rows. The colour palette chosen for the four product lines - Spumanti, Goccia, Poderi, Classici – enhances the contemporary feeling of the whole wine range.
