Global Alternative Waters Report 2017: the latest must-have report on the global plant-waters market

13 February 2017

Global Alternative Waters Report 2017: the latest must-have report on the global plant-waters market

Global sales of plant-waters increased by 21% in 2016 to more than US$2.7 billion, led by sales of coconut, birch and maple water. By 2020, the market is forecast to have doubled in size to reach US$5.4 billion.

From cactus water to coconut water, uncover the factors behind the plant-water market's growth to date, its future outlook, and how you can tap into the opportunities this dynamic market offers in Zenith's latest Insight report.

What this report offers you:

The qualitative and quantitative insights you need to gain a complete understanding of the global market's dynamics

Volume and value data from 2015 through to 2020 forecasts, including breakdown by key geographic regions

In-depth focus on coconut water, birch water and maple water, as well as coverage of other alternative water types

Over 40 detailed profiles of leading and innovative alternative water brands

Analysis of the future opportunities and trends for both existing players and new entrants

Background and report description

The global alternative waters market grew 21% in value in 2016, driven by a consumer shift away from carbonates and other high-sugar beverages towards natural and healthy hydration alternatives. Coconut is by far the dominant plant water type, commanding 98% of the market in 2015, followed by maple water and birch water which have more recently entered the mainstream market in some regions. The market for other alternative waters - such as cactus, bamboo and artichoke water - represent only a marginal share of total sales in 2015, usually produced in small scale operation, but is projected to more than double in size by 2020.

Zenith’s 2017 Alternative Waters Report, provides a comprehensive analysis of the global alternative waters market, with an in-depth focus on the key plant water segments: coconut water, birch water, and maple water. Volume and value data for 2015 at a global and regional level is provided, with global forecasts up to 2020. Insights on market trends, product innovation, and packaging are also offered, paired with over 40 detailed product profiles of innovative alternative waters. Packed with both quantitative and qualitative data, this Zenith Insight report is a valuable resource for anyone present or looking to enter the fast-growing plant waters market.

What this report covers

Global and regional market overview: 2015 to 2020 forecasted global volume and value data for total alternative water sales, with 2015 breakdown by key geographic regions
In-depth analysis of key alternative water types: Qualitative and quantitative data on the coconut, maple, and birch water markets, with 2015 to 2020 forecasted volume and value data, share by key geographic regions, and insights on market trends and product innovation.
Brand profiles: Over 40 profiles of alternative water brands ranging from coconut water to cactus water. Detailed product information including launch date, ingredients, price, pack size, pack type and product image.
Packaging overview: Commentary on main packaging types for coconut, maple and birch waters.
Market outlook: Analysis of the future opportunities and trends in the alternative waters market for both existing players and new entrants.