German brands get pumped up over Pfeiffer

13 October 2006


Pfeiffer's Cremosa gel and lotion pump has won the approval of German brands Sans Soucis and Schwarzkopf-Henkel.

The spray and dispensing system specialist for cosmetics worked closely with DieterBakicDesign on Cremosa's ergonomics and design detail. For example, the actuator has a slight indentation to comfortably fit the finger to make it highly practical.

For the Sans Soucis bodycare line, a “luxurious” conical shape and matt finish was married with a silver-printed all-white bottle to produce a “pure and ultra-chic pack” with a 24/410 size closure. The pump incorporates a protective sleeve for added consumer reassurance.

Haircare company Schwarzkopf-Henkel is using an eye-catching green Cremosa gel pump with 20/410 closure to give a contemporary, upmarket feel to its 50ml Seah Soft Tips product.




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