GARDEN BREWERY ANNOUNCED AS LATEST ADDITION TO BALL’S CRAFT BEER OFFERING
As craft beer in a can continues to surge in popularity, Ball, the world’s largest canmaker has now collaborated with Croatian craft brewer Garden Brewery to produce distinctive packaging for its craft beer range. The partnership is the latest addition to Ball’s craft brewery portfolio. Garden Brewery will also be the first of Ball’s Croatian customers to include the Metal Recycles Forever logo on the packaging, championing the strong sustainability credentials of the can as a packaging format.
Produced in Ball’s Belgrade plant, Serbia and using their 330ml standard aluminum can, the beer comes in a range of five flavors consisting of Citrus IPA, Session Ale, Pale Ale, India Pale Ale and Stout. The can design focuses on strong single colors, geometric shapes and illustrations depicting Croatian landscapes, with a matte finish to maintain an authentic, craft feel.
David Plant, Director at Garden Brewery, comments; “Right from the beginning, Ball showed initiative, flexibility and support for our new company. Aimed at a young, urban and outgoing population, we’ve taken the concept of canned craft beer made popular in the US and UK and introduced it to a Croatian audience with a focus on design and innovation. We also recognize the environmental credentials of the can over other forms of packaging, with our ‘We Love Cans’ sustainability campaign at the forefront of all brand communication”.
Jovan Jovanovic, Sales Coordinator for South East Europe at Ball, says; “The 360° branding potential of the beverage can provides a great platform for craft brewers to communicate their story and passion to customers, whilst also differentiating themselves from competitors. The can is also the perfect packaging format for craft beer; protecting the product during transit, sealing in freshness and taste whilst also being extremely lightweight and chilling the cans faster than other packaging formats such as glass”.
Matthew Rowland-Jones, Environmental Manager at Ball Beverage Packaging Europe, adds; “Ball is proud to work with environmentally conscious customers such as Garden Brewery. A champion of the 100% infinitely recyclable beverage can, Garden Brewery is the first customer in Croatia to adopt the Metal Recycles Forever logo on their packaging”.
The cans are sold at various outlets in Croatia and are exported to a growing number of countries including Slovenia, Germany and the UK.
