UK dairy business First Milk has called on Bemis UK and Saica Pack UK to help launch a brand called Dairy Maniacs into the children’s snack market.
The brand’s first product Cheddar Stix will appear in supermarket chillers as part of a licence agreement with film giant DreamWorks Animation to promote its summer movie Kung Fu Panda 2.
Each pack will contain six 20g finger shaped portions of mild, white Cheddar cheese.
Portions are wrapped in a 52 micron gloss film, which is flexo printed by Bemis UK. The bag is made of a 50 micron gloss film, also flexo printed by Bemis UK. The case is E-flute flexo printed by Saica pack UK.
Over the summer, there will also be a supporting on-pack promotion enabling consumers to claim a free Kung Fu Panda 2 lunchbox by collecting three on-pack coupon codes that they redeem on the Dairy Maniacs website.
Cheddar Stix are available nationwide from early June 2011.
