Sara Lee in Denmark has selected eye-catching full sleeve labels from CCL Decorative Sleeves with the aim to provide maximum on-shelf impact for the launch of Biotex stain remover in a 750 ml trigger spray pack. The product is also being introduced in the same blue and yellow pack in the Swedish market under the Tabort brand name.
The new sleeved pack replaces the brand’s previous traditional labelled bottle. The full 360 degree coverage and colourful graphics ensure an eye-catching appearance. The non-symmetrical shape of the bottle and the intricate graphics of the sleeve design made correct film selection critical in order to ensure effective shrinkage onto the pack. The sleeve is printed in 50 micron high shrink PET in seven colours. This includes two applications of white in order to achieve complete opacity, which is critical as the bottle is blue.
The Sara Lee order was handled by Silcofa, CCL Decorative Sleeves’ Danish agent. The sleeves are applied by Riviera BV, a contract decoration company and partner of CCL Decorative Sleeves.
