From black and white to bold and bright

7 September 2018

Harvey Nichols revamps its own label snacks, biscuits and tea packaging.

Set to be the trendiest food products to hit the shelves this summer, Harvey Nichols new fearlessly stylish Own Label range with vibrant colours, elegant patterns and witty words will be available in all stores from July 2018.

Harvey Nichols snacks

Snacks, named Naughty Nibbles, are the first new Own Label products to launch this year. Currently stocked in all stores, Naughty Nibbles come in clear iridescent packaging, allowing customers to see the tempting treats within each bag. Available in a variety of mouth-watering flavours, the new range features seasoned, plain and chocolate covered nuts, as well as some unusual flavours such as dark chocolate edamame. In true Harvey Nichols style, the Snacks range feature tongue in cheek taglines to describe the flavours; Dark Chocolate Cashews ‘The little black dress of naughty nibbles’.

Naughty Nibbles are currently available online and in all Harvey Nichols stores. My Snack on-the-go packs are priced £1.50-£2.95 and sharing Party Packs are priced £3.95-£5.95.

Harvey Nichols biscuits

Harvey Nichols Own Label Biscuit range, set to hit the shelves in August 2018, will include shiny metallic tins, stylish pull out biscuit boxes and a mini shortbread collection. The chic yet handy re-usable tins have been specially designed with airtight lids to keep biscuits fresher for longer and will come in a series of metallic lipstick colours to represent the flavours; silver; citrus, pink; fruity, gold; buttery, copper; caramel, ginger and chocolate.

The new biscuit boxes have been innovatively designed using the Harvey Nichols ‘HN’ brand logo, to create a unique pattern that will wrap around every box. Harvey Nichols popular shortbread range has also had a makeover with three new styles; Butter Fingers, Petticoat Tails and Wee Ones.

Available from August 2018, the new biscuit range will be priced £4.95-£10.95.

Harvey Nichols tea

Following on from Biscuits, the Harvey Nichols Tea range, made up of elegant tins, pull out branded boxes, apothecary-style jars, mini matcha tins and colourful refill packs, will launch in September 2018. The new tea tins have been stylishly designed embossed with the brand logo and developed with a practical airtight lid to re-use and keep the tea fresh. Having gone through a series of tastings to find the finest blends, the range offers of a variety of popular flavours, special teas and two new Organic matcha green teas from Japan.

Available from September 2018, the new tea range will be priced between £7.95-£9.95 while the matcha tea AAA will be priced £29.95 and the matcha tea AAA+ will be priced £39.95.

Shirley Aubrey, food development manager at Harvey Nichols: ‘We are extremely excited to be launching our new Own Label food packaging this summer. Like a fashion collection, we have built the range up with lots of different elements, so that everything works together, but does not look the same. Using bold patterns, high gloss, colourful metallics and playful words, we believe we have created an uber-stylish range of gifts you can eat using the language of fashion, instead of food.’

‘The new Own Label range sees a fun and vibrant colour palette, traditional and unusual flavours, exclusive brand patterns created using our Harvey Nichols logo and playful descriptions to bring a smile to our customer’s faces when shopping the collection.’

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