Frövi board gives impact to Polish whisky packs

28 October 2007


Specified for the cartons in 410 g/m2 weight, Frövi White was developed for luxury packaging and is reportedly strong, offers “excellent whiteness” front and reverse, and is highly formable.

“Our years of experience with Körsnas board have been 100% positive,” says Ewa Klosiewics, Diageo Polska head buyer. “Beautiful printing is essential for packaging that sells, but the board also has to be strong and stand up to rough handling. One growing promotional packaging trend is windowing, but this demands even more of the board, since the window makes the pack weaker. Additionally the previously hidden reverse side now helps build brand image and must be smooth and white too. Korsnäs’s new Frövi White is ideally suited to such requirements.”


Contact details

Korsnas
T: +46 581 370 00

Diageo Polska is packaging Johnnie Walker Red, Black, Green, Gold and Blue label whiskies sold in Poland in impactful packs made from Frövi White cartonboard



Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.