To help brand owners maximise success on the retail shelf, PMMI will introduce The Brand Zone at Pack Expo Las Vegas 2009 (October 5-7). Covering more than 60,000 ft2, the new zone will spotlight packaging technologies that can help ‘Open Innovation’ executives, brand managers, marketers and package designers ‘’launch new products, refresh existing brands and improve sustainability scores’’. Exhibits will include innovative materials and containers that increase visual impact, enhance convenience, maximise shelf life and add functionality.
"No medium is a more effective communicator for a brand than the package itself," says Charles D Yuska, president and CEO of PMMI, sponsor and producer of Pack Expo. "The Brand Zone will offer consumer packaged goods companies and private label manufacturers the tools they need to turn packaging into a powerful form of in-store advertising and increase turnover at point-of-sale."
He adds : "When you combine The Brand Zone with Pack Expo's full range of packaging, processing and converting machinery exhibits, the distinct advantage to attendees is clear. The show provides access to the entire packaging supply chain in a single location. Brand owners save time and money, and have access to the information they need to commercialise packaging concepts more quickly and efficiently."
