Packaging branding agency flb has re-designed Asda's entire range of Own Brand Cereals. The brief was to update the packs giving a quality feel across the range.
The new look packs have been given a ‘family feel’ to create a clear segmentation between the different categories of cereals - kids, adult, health, muesli, family and bars - so that shoppers can instantly identify the product they're looking for.
Back of packs have been utilised to connect with customers. For example, the Kids Cereal range has a 'Breakfast Zone' full of games, jokes and recipes, whilst the Healthy Cereals range offers tips on how to maintain a healthy heart and achieve your five-a-day.
Flb executive creative director Colin Mechan comments: "It was a great challenge to manage a large range of 80 cereals. It has been a delicate balance to design individual packs within the full range whilst communicating Asda brand values in a clear and consistent way."
Simon Arundel, Asda’s senior packaging design manager, adds: "Flb has created a wide range of engaging design solutions and helped mastermind a strong design architecture to aid ease of shop for our customers."
