The instant win competition, offering a trip for two to Las Vegas, saw a unique set of win numbers created from a combination of letters and numbers to reduce the risk of fraudulent claims.
A run of 682,000 35mm die-cut Fix-a-Forms were produced for the 1000 winning number promotion.
Swedish Match UK product manager Natalie Bridge says: "We chose the Fix-a-Form because it was a quick, cost-effective method of getting the promotional information on the pack. It was a better solution than having to change the pack artwork to include all the promotional details, while the extra space allowed us to include some US-style graphics and set the scene."
