Firefly opts for glass to provide right impression

12 December 2003


A four-strong range of adult soft drinks has been launched by Firefly Tonics in a re-designed range of 330ml flint glass bottles from Beatson Clark. The range of natural juice drinks incorporate western and Chinese herbs, and are available in four flavours – Wake up, No Siesta, Sharpen and Chill Out

Firefly said glass packaging was essential to reflect the premium nature of the product, with director, Marcus Waley-Cohen adding: "Beatson Clark were our preferred glass manufacturer as we felt they gave added value to their service.

"A stock bottle was selected from Beatson Clark's range, and slight adjustments were made to the design of the bottle by their design team to accommodate our final packaging needs."

Firefly Tonics are available from all branches of Harvey Nichols in the UK, and various health and deli stores across London, priced between £1.49 - £1.99.




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