evian natural mineral water has today reached an additional milestone in its circularity journey, with the introduction of new recycled bottles in its portfolio, made from 100% recycled plastic*. This innovation is now available in the U.K.
The uniquely sourced mineral water is naturally protected during its 15-year filtration through the Alps. The way it is brought to people to help them hydrate is constantly evolving as evian looks to accelerate its circularity goal.
The new bottles will be widely available from 21st September, which is the first day of WRAP’s Recycle Week; an annual celebration led by WRAP’s Recycle Now brand. Now in its 17th year, the annual event encourages the public to recycle more, by demonstrating the benefits of recycling items from all around the home. evian is a founding member of The UK Plastics Pact and a donor to Recycle Week 2020.
evian bottles are already 100% recyclable, but today’s news means that evian’s most popular UK bottles** are also now made from 100% recycled plastic* (a material known as rPET). When plastic is recycled and turned into a new bottle, it reduces carbon emissions in production by up to 50%¹ compared to bottles made from virgin plastic.
Commenting on today’s announcement, Shweta Harit, VP of Marketing at evian said: “This is an important milestone on our sustainability journey. Despite the ongoing challenges presented by COVID-19, we are determined to become part of a solution to tackle environmental issues on a global scale.”
Gemma Morgan, UK Marketing Manager at evian added: “Following on from the successful introduction of our recycled bottles at The Championships, Wimbledon 2019, we’re really excited to be bringing our “Bottles made from bottles” to market. We continue to be committed donors to Recycle Week, and it is great that the launch of the ‘Bottle made from Bottles’ range coincides with this important annual event. Here at evian we are determined to continue in our journey to provide our iconic evian water in a way that limits the use of virgin plastic.”
Helen Bird, Strategic Engagement Manager at WRAP UK, said: “We are pleased to see evian reducing their use of virgin plastic. Using recycled content in the manufacture of new products and packaging is the whole point of recycling. Announcements like this help give confidence to the recycling industry, and to consumers who are looking for brands which are committed to a sustainable approach to plastics.”
Commenting on her partnership with the brand, Tanya Burr, British actress and UNCHR Goodwill Ambassador, said: “I am so pleased to partner with evian as we go into Recycle Week this year. It’s super exciting to learn that evian’s most popular bottles in the UK are now made from recycled plastic* bottles. Recycling and choosing items with recycled content is something that is really important for me this year. Whether it’s limiting how many new clothes I buy or increasing my recycling at home, I’m always conscious to be on the lookout for new ways to be more eco-friendly.”
evian has always been committed to preserving nature, working not only to protect its water source, but to continually invest in bringing innovation for the generations to come. Earlier this year evian was certified carbon neutral, following significant improvements at every stage of the product life cycle, from production to transportation and the use of renewable energy.
evian also works with Hubbub in the UK; a sustainability and behaviour change charity with the aim to provide solutions for everyday greener living. This year, evian has continued to support Hubbub’s recycling on the go trials from Leeds to Edinburgh and Swansea with the aim to increase on-the-go recycling rates in major UK cities.
As evian looks to the future, it has ambitious targets to help preserve the planet for generations to come. It has already achieved carbon neutrality, it is committed to continue reducing its carbon emissions year on year and by 2025 becoming a fully circular brand, making all of its plastic bottles from 100% recycled plastic*.