ASDA has launched a drinks can recycling programme, to run across 49 of its stores in the North West of England. The ‘Every Can Counts’ initiative will be introduced first in Lancashire, then rolled out to all of ASDA’s 360 stores nationwide after an initial trial period.
The scheme, a partnership between drinks can manufacturers, the recycling industry and leading waste management companies, is being implemented back of store as part of ASDA’s initiative to send zero waste to landfill by the end of 2010. It also forms part of a larger environmental programme at the supermarket that focuses on raising awareness and increasing colleague recycling - with an ultimate aim to divert all recyclable waste streams away from landfill.
Every Can Counts is a workplace and university recycling programme for drinks cans, funded by the beverage can industry and WRAP (Waste & Resources Action Programme). The programme is supported with marketing communications materials to help increase collection rates.
