Baxters Food Group is using an informational Fix-a-Form ingredients label to market its range of Jack Daniel’s barbecue sauces around the globe.
The sauces are now available in 19 territories spanning Eastern and Western Europe and Scandinavia. The four varieties – Smooth Original, Full Flavour Smokey, Hot Chilli and Rich Honey – all include the world famous whiskey.
The folded, 8-page resealable label mirrors the main self-adhesive front label, but is fixed neatly around the back of the 275g glass bottle.
A spokeswoman from Baxters explains: “It’s clearly a legal requirement to give the ingredients and nutritional information in the right language for the market, and in the case of the Jack Daniel’s label, we have been able to dramatically streamline the number of labels we produce. Each ‘variety’ label carries the information in the multitude of languages necessary to cover our current global requirements, which helps to greatly reduce the logistics of packaging.”
